RAG & BONE + HANNELI

I was asked by Rag & Bone if I would like to be a part of the DIY campaign alongside Abbey Lee Kershaw, Karolina Kurkova, Miranda Kerr, Carolyn Murphy and Sasha Pivovarova. I got a bag of clothes and a small point-and-shoot camera to shoot myself. I brought the bag with me to Europe for fashion month and shot in between shows and work. I liked doing them, and I love the fact that they are very real and raw. Check out all my images here.

121 Comments

  1. fashion suicides
    December 7, 2011, | Permalink

    Such a nice collaboration! The picture is awesome, it’s so natural and the clothing is very beautiful.

    FASHION SUICIDES

    Psssst… I’m hosting an £100 ASOS gift voucher giveaway…

  2. December 7, 2011, | Permalink

    Sjukt cool bild!!!

  3. December 7, 2011, | Permalink

    Amazing!

  4. December 7, 2011, | Permalink

    This is one of my favourite campaigns – so glad you were involved!

    Luv,
    Friend in Fashion
    http://www.friendinfashion.blogspot.com
    x

  5. December 7, 2011, | Permalink

    OMG !! The pant you wear on those pictures are just PERFECT !! I am a new reader and I can say that you are… AWESOME !!

    http://www.younglington.wordpress.com

  6. December 7, 2011, | Permalink

    I couldn’t get such amazing shots if I had a team of photographers round me!! I love these shots you’ve done – you look just stunning :)

  7. December 7, 2011, | Permalink

    Sounds exciting!
    What a great collaboration

    http://lookunderthere.tumblr.com/

  8. December 7, 2011, | Permalink

    that’s so awesome! I love this outfit and this photo.

    http://www.dragonnfruit.com

  9. December 7, 2011, | Permalink

    You’re so beautiful and natural on all of the photos, so it’s hard to pick up my favorite one. Congrats on this nice assignment, you pulled it off just like that :)

    http://lartoffashion.blogspot.com

  10. Meri
    December 7, 2011, | Permalink

    BEAUTIFUL.

  11. December 7, 2011, | Permalink

    it’s very pretty

  12. December 7, 2011, | Permalink

    You are beyond stunning in these pictures!

    MonochromeMagpie

  13. December 7, 2011, | Permalink

    That’s so exciting!

    http://cestlavieophelia.blogspot.com/

  14. December 7, 2011, | Permalink

    great photo!

    visit my blog!
    ciao from italy!
    http://guendastoptoptips.blogspot.com/

  15. December 7, 2011, | Permalink

    .. adore the leather pants! Great shot! x

  16. December 7, 2011, | Permalink

    så kult!! :D

  17. December 7, 2011, | Permalink

    OMG I LOVE these photos!

  18. December 7, 2011, | Permalink

    Oh Hanneli, once again you did the job to perfection. I think you’re the epitome of street cool in these pictures, especially the first one from Paris, is so inspiring!

    x
    http://thewordisfashion.blogspot.com

  19. December 7, 2011, | Permalink

    Oh Hanneli, once again you did the job to perfection! I think you’re the epitome of street cool in these photos, especially the first one is really inspiring.

    x

  20. fashionclout
    December 7, 2011, | Permalink

    Loving your work hotness

    http://somefashionclout.blogspot.com

  21. December 7, 2011, | Permalink

    just gorgeous !

  22. December 7, 2011, | Permalink

    those jeans look great in the last photo!!
    francesca

  23. December 7, 2011, | Permalink

    Amazing photos Hanneli!

    http://www.stills.rs

  24. December 7, 2011, | Permalink

    I LOVE your blog and your style:)

    http://birkinboy.blogspot.com

  25. December 7, 2011, | Permalink

    love the first picture
    STYLE DECORUM

  26. December 7, 2011, | Permalink

    Haha digger tannpuss bildet!

    Fantastiske bilder :)

  27. December 7, 2011, | Permalink

    Wow! They turned out great! I love the idea behind their DIY campaign.


    http://blog.hislens.com/

  28. December 7, 2011, | Permalink

    What a fantastic series of photos! The Paris one is marvellous!

    http://glossy-beauty.blogspot.com/

  29. December 7, 2011, | Permalink

    I like the last photo) great back)

    http://mets-kass.blogspot.com/

  30. aya
    December 7, 2011, | Permalink

    I don’t mean to be crass Hanneli–but your bum in the last photo!!
    How is it that you’re so slim but have such a great womanly shape too!? Fabulous!

  31. December 7, 2011, | Permalink

    Love Rag & Bone and all the photos.www.stylepicture.blogspot.com

  32. December 7, 2011, | Permalink

    Great captures. Love the clothes, too. http://www.styleposts.com

  33. December 7, 2011, | Permalink

    i can’t get over what a superstar you are. you always look so fantastic and swing the best campaigns.
    xx, http://wordbyjessie.com/

  34. Adriana
    December 7, 2011, | Permalink

    Is that your house???? LOVED IT!!!!!! U should post more pictures of u in it!!! Absolutly inspiring

  35. December 7, 2011, | Permalink

    hanneli you look amazing

  36. December 7, 2011, | Permalink

    Your beauty, grace, confidence and achievements are truly inspiring and you are my current fashion idol~ <3

  37. December 8, 2011, | Permalink

    I love how this Rag & Bone campaign with you turned out. That first Paris picture is great!

    http://thefoolishaesthete.blogspot.com

  38. December 8, 2011, | Permalink

    Lovely! just lovely

    xx

    http://theparallelmagazine.blogspot.com/

  39. December 8, 2011, | Permalink

    omg!! love it!!

    http://www.aroundlucia.com
    http://www.aroundlucia.com
    http://www.aroundlucia.com

  40. December 8, 2011, | Permalink

    I miss Paris so much :(

  41. December 8, 2011, | Permalink

    Great campaign! And all of the photos are cool, playful and fun. Rag & Bone are abrand I love and even more so now when I see this.

  42. December 8, 2011, | Permalink

    LOVE the photos! This campaign is just so cool, cause it’s personal and yet an amazing inspiration to many cause you (and other) fashion icons made it.

    You look super babe

    XO Charlotte
    http://www.thefashionguitar.com

  43. Camilla
    December 8, 2011, | Permalink

    Love it!! Hanneli, du er VAKKER! Utrolig fine bilder!

  44. December 8, 2011, | Permalink

    LOVELY!

    With love,
    POSE-BLOG.COM

  45. December 8, 2011, | Permalink

    LOVE IT

  46. December 8, 2011, | Permalink

    Cool !! The most interesting and amazing pictures.

  47. December 8, 2011, | Permalink

    OMG. This is awesome-o-rama. Well done!

    http://www.tittyferandampleforth.blogspot.com

  48. December 8, 2011, | Permalink

    dette er totalt fantastisk hanneli

  49. December 8, 2011, | Permalink

    i love 3rd photo <3 there i can see a lot of fashion books and albums <3 i love it !

  50. December 8, 2011, | Permalink

    great shots. luck you!!

    http://www.herpersona.blogspot.com
    http://www.herpersona.blogspot.com

  51. December 8, 2011, | Permalink

    All of the photos are gorgeous… but you and the shot are amazing in the one with the varsity jacket! So classic Americana.

    http://blog.bungalowco.com/

  52. December 8, 2011, | Permalink

    Lovely pics!

    The Life After

  53. December 8, 2011, | Permalink

    Wow… I am speechless! What a brilliant idea to let models photograph themselves. So much more REAL and approachable than professionally shot and thousand times airbrushed images.
    Hanneli, you look incredible!!!
    Salute Rag & Bone :-)

    Anneli xx
    http://www.quiinest.blogspot.com

  54. December 8, 2011, | Permalink

    congrats! I especially like the first shot!

  55. Malene
    December 8, 2011, | Permalink

    Så pen du er Hanneli! Elsker Rag & Bone, spesielt buksene på det ene bildet! FYI: Så står det på info om det på style.com at du er en svensk modell… noe som bør fikses?? hehe

  56. December 8, 2011, | Permalink

    It is so cool!

  57. S
    December 8, 2011, | Permalink

    I love the second row photos they are so beautiful and natural

  58. Celine
    December 8, 2011, | Permalink

    What struck me the most is how ridiculously bad the other models completed the task compared to Hanneli. I mean, Lily’s photos are outright horrendous, Abbey’s are not good at all and we get it Candice, you have a face and can curl your hair. We don’t care. Well done for showing the clothes in your own artistic way, Hanneli!

  59. Anna Benedicte
    December 8, 2011, | Permalink

    så utrolig stilige bilder!

  60. maria
    December 8, 2011, | Permalink

    Nice collaboration!! So natural photos !

    via-fortunata.blogspot.com

  61. December 8, 2011, | Permalink

    Oh I like them so much! And Congrats!

  62. December 8, 2011, | Permalink

    Pure perfection!

  63. December 8, 2011, | Permalink

    Those photos are amazing (especially the first one)! I just checked out the website and your’s stand out from others too :) Your Portrait Giveaway

  64. December 8, 2011, | Permalink

    the first photo is amazing!i love your work and style!http://msfashionstreet.blogspot.com/

  65. December 8, 2011, | Permalink

    wow, hanneli, it looks amazing. and what a group to be a part of… insane.

  66. December 8, 2011, | Permalink

    nice pictures!

    elblogdemonsee
    elblogdemonsee
    elblogdemonsee

  67. December 8, 2011, | Permalink

    Love the one of you in Paris! It looks like your sneaking across the bridge, great lighting too!!

  68. Kari
    December 9, 2011, | Permalink

    Fantastisk fine bilder, og du er veldig naturlig vakker. Du er flink både foran og bak kamera.

  69. December 9, 2011, | Permalink

    In casualwear, I’ve grown to like Rag & Bone more and more. I bet the DIY campaign was a success with such a bundle of beauties! Your images are natural and beautiful indeed.
    XOXO, María José
    http://nuarbarcat.blogspot.com/

  70. December 9, 2011, | Permalink

    I love this campaign idea and I love how you executed it! The bridge really is stunning!

  71. December 9, 2011, | Permalink

    i love this pic <3 +follow!

  72. December 9, 2011, | Permalink

    Du er så pen!

  73. December 9, 2011, | Permalink

    I personally love the Rag & Bone DIY projects. And your photos are my favourite!

  74. December 9, 2011, | Permalink

    Loved the pictures, they’re amazing, plus, you’re so pretty! (:

    Hey! I’m a blogger based in México, I would like you to visit my blog and invite you to follow it if you like it!

    xx
    E

    http://byebye-blondie.blogspot.com

  75. Pat
    December 10, 2011, | Permalink

    Love them! Well-done Hanneli!

  76. Juulie
    December 10, 2011, | Permalink

    Hi, just wanted to say how much of inspiration you have given to me and how much i love your attitude of living. (a LOT!) It’s almost too beautiful to be. Congrats. Enjoy all the possibilities you have in this life!

  77. December 10, 2011, | Permalink

    Wow, I totally love the photos! You look amazing! x

    Audrey

  78. December 11, 2011, | Permalink

    Kan du ikke gjøre en question and answer en gang? x

  79. December 11, 2011, | Permalink

    Hanneli du er så vakker!
    Inspirasjon :)

    blondeconfession.wordpress.com

  80. December 11, 2011, | Permalink

    I love your pictures, you look gorgeous.
    Celeste
    http://www.winstonandceleste.wordpress.com

  81. December 11, 2011, | Permalink

    OMG
    I love each and every one of the pics
    Amazing

  82. December 11, 2011, | Permalink

    By the way, I’ve just checked the rest of the DIY projects and yours is BY FAR the best of them all.Miranda’s is cute too.

  83. December 11, 2011, | Permalink

    Each picture exudes such a natural and beautiful quality. Feel proud of yourself, missy Hanneli.

    Sarah x

    http://stylesouk.wordpress.com

  84. December 11, 2011, | Permalink

    WOW.
    love that bomber –
    beautiful shots as always

    http://desordrestore.blogspot.com
    http://facebook.com/desordrestore

  85. December 12, 2011, | Permalink

    you are very Beautiful, I LOVE your style:)

    http://www.sayoffer.com/

  86. December 12, 2011, | Permalink

    I love this campaign and the models making their own pictures thing. It just puts a whole different spin on it all. And you look fantastic as always.

  87. Anna
    December 12, 2011, | Permalink

    do you read swedish fashion blog mogis.se?

  88. December 13, 2011, | Permalink

    Oh Gosh!I am absolutely in love with these photos,you look stunning!
    First one is my favorite!
    http://unasrandomfashion.blogspot.com/
    http://unasrandomfashion.blogspot.com/
    http://unasrandomfashion.blogspot.com/

  89. December 13, 2011, | Permalink

    Well I’m sold!

  90. Elisabeth
    December 13, 2011, | Permalink

    Great pictures, and you look amazing, but even more important.. I love that bookshelf!! Is it yours? Where is it from? I need a bookshelf like that!

  91. December 14, 2011, | Permalink

    You did an amazing job, one can see that you are a photographer!

    Peroxide Blonde
    http://theperoxideblonde.blogspot.com/

  92. Kat
    December 14, 2011, | Permalink

    Love the diversity in your shots. A far more balanced and thoughtful spread than the others involved in the campaign, in my opinion. Well done.

  93. December 15, 2011, | Permalink

    The pant she wear on those pictures are just perfect. luv it :)

  94. December 15, 2011, | Permalink

    These are fantastic! Great work!

  95. Ingrid V.
    December 15, 2011, | Permalink

    Fantastiske bilder!

  96. December 15, 2011, | Permalink

    J’adore ton pantalon.
    j’aime beaucoup RAG&BONE, d’ailleurs j’ai repéré une jupe en cuir voir mon blog:
    unefilleamarseille.wordpress.com

    Je commence mon blog donc il est encore pauvre et de qualité plus que moyenne, je vais m’améliorer!!

  97. December 15, 2011, | Permalink

    Love it! Amazing campaign!

    Bisous, Sara
    http://www.champagneandcedarwood.blogspot.com

  98. Hanna
    December 20, 2011, | Permalink

    Oh I seriously LOVE your photos! They are great! Especially the first one, the sky is so dramatic and your look is amazing!

  99. Sofie
    December 20, 2011, | Permalink

    The campaign is great, and yes you are beatiful, but by far the best picture is the one with the leather pants, it just gives that bit of extra edge on top of all those other great pictures. You can really be proud of this job, well done!

  100. December 21, 2011, | Permalink

    LIIINNNDDDAAA!!!
    Adorei as fotos! Principalmente as da estante!
    Muito Legal Mesmo!

    http://www.mundoperlaa.blogspot.com

  101. December 22, 2011, | Permalink

    Bildene er fantastiske! Gratulerer så mye :)

  102. Julia
    December 23, 2011, | Permalink

    Check out this Parisian blog:
    http://juliasandman.blogspot.com/

  103. December 29, 2011, | Permalink

    I think they are amazing spontaneous, instinctive but sooo professional!!

  104. December 29, 2011, | Permalink

    Wow! That cream coloured jacket is amazing!

  105. January 2, 2012, | Permalink

    Aweome photos !

  106. jan
    January 3, 2012, | Permalink

    I stared at that last picture for a good minute

  107. January 4, 2012, | Permalink

    Love this idea. and your pictures are the best of the bunch! What camera did they give you to use? The shots look so fun.

  108. January 7, 2012, | Permalink

    Great photos. ^ ^

  109. stephanie
    January 11, 2012, | Permalink

    Any idea was brand your bookcase is? Thanks. I love the shots. Beautiful!

  110. January 13, 2012, | Permalink

    great blog, i like it too much

    http://WWW.CELYNEGLAM.BLOGSPOT.COM

  111. January 13, 2012, | Permalink

    I think you did the best job ever with the stuff they gave you , GREAT JOB !

    http://www.elitebarcelonablog.es/

  112. January 14, 2012, | Permalink

    Hanneli,

    I love these pictures so much. You are such a natural beauty and your presence in front of the camera is so striking and sensual.

    I wrote a blog entry comparing your photoset to that of some of the other models who participated in the campaign. I’d love for you to read it here:

    http://postsoviette.com/2012/01/naturalistic-beauty/

    Let me know what you think :)

    With warm regards,

    Julia

  113. January 17, 2012, | Permalink

    Hanelli, beautiful pictures…. and beautiful talented girl! Congratulations for your achievements.

  114. January 19, 2012, | Permalink

    Your photos are lovely – you are very real and naturally beautiful. Yours, Mina, and Miranda’s spreads are my favourites for this reason – very professionally thought out (so over the boob/wet t shirt thing!!!), but at the same time relaxed, real, raw, natural…
    Thank you for always being such an insipration.

  115. January 22, 2012, | Permalink

    absolutely amazing! that would be my dream come true, you are so fortunate. i’m inspired! bisous.

  116. Signe
    January 24, 2012, | Permalink

    Amazing! -Im wondering the same as some of the other girls: where did you get your bookshelf?

  117. February 1, 2012, | Permalink

    Me too. I love that bookshelf! Where can I get it ???

  118. Amy
    February 4, 2012, | Permalink

    Where does the infamous bookshelf come from? Maker? etc. Stunning!

  119. February 4, 2012, | Permalink

    Thank you everyone for the kind words! <3 <3 <3 I am glad you like the DIY as much as I do.

    And then to the bookshelf, I got it in a furniture store in Brooklyn and am trying to track down what store it might have been. Xx Hanneli

  120. Andrea
    February 5, 2012, | Permalink

    AMAZING photos, your´e so gorgeous!
    btw, in the rag & bone + Hanneli info it says that you´re Swedish, not Norwegian :)

    “Hanneli Mustaparta, Swedish fashion model turned blogger and regular contributor for Vogue.com among others, completes the cast of rag & bone DIY girls this season….”

  121. February 17, 2012, | Permalink

    ah! I MUST know, where are those awesome sneakers from in the first image? Are they Rag & Bone?

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